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Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing

Summary

The Professional Diploma in Digital Marketing is the cornerstone certification within the Digital marketing certification program and can provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO. This Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you.

 

Target group

Anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area whether you are a business owner who wants to improve your online engagement or a complete beginner.

 

e-Competence Framework (e-CF)

The mapping of this certificate against the e-Competence Framework.

 



Level
 e-CF Area   e-Competence e-1 e-2 e-3 e-4 e-5
PLAN A.3. Business Plan Development          
ENABLE D.7. Sales Management          
D.12. Digital Marketing
         


Legend for coverage
:

  General - The competence is covered at the level indicated
  Partial - The competence is covered to some extent
  Superficial - Relevant knowledge is covered to some extent
  The competence level is available in the framework
  The competence level is not available in the framework

Prerequisites

- An accredited training by an accredited training provider 

 

Exam content

  • Candidates are tested on the following topics:
  • Introduction to Digital Marketing
  • Search Marketing (SEO and PPC)
  • Digital Display Advertising
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Analytics
  • Strategy & Planning

 

Exam Details

Duration: 180 minutes

Number of questions: 181(multiple choice, drag and drop, hot spot questions)

Pass mark: 60%. To pass, you need to score 58% in each exam section as well.

Open book/notes: no

Electronic equipment permitted: no


 

This exam is available in these languages:

  • English
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