Professional Diploma in Digital Marketing
The Professional Diploma in Digital Marketing is the cornerstone certification within the Digital marketing certification program and can provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO. This Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you.
Anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area whether you are a business owner who wants to improve your online engagement or a complete beginner.
e-Competence Framework (e-CF)
The mapping of this certificate against the e-Competence Framework.
|PLAN||A.3.||Business Plan Development|
Legend for coverage:
|General - The competence is covered at the level indicated|
|Partial - The competence is covered to some extent|
|Superficial - Relevant knowledge is covered to some extent|
|The competence level is available in the framework|
|The competence level is not available in the framework|
training by an accredited training provider.
- Candidates are tested on the following topics:
- Introduction to Digital Marketing
- Search Marketing (SEO and PPC)
- Digital Display Advertising
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Strategy & Planning
Duration: 180 minutes
Number of questions: 181(multiple choice, drag and drop, hot spot questions)
Pass mark: 60%. To pass, you need to score 58% in each exam section as well.
Open book/notes: no
Electronic equipment permitted: no